Mcdonalds Essays (2045 words) - Marketing, Management, Business

Mcdonalds I Introduction II Differentiation III Product Differentiation A. Variety B. Quality C. Taste D. Size E. Price IV Service differentiation a. Ordering ease 1. At Mcdonalds 2. Drive through b. Delivery 1. A home delivery c. Miscellaneous services V Personnel Differentiation d. Competence e. Courtesy f. Credibility g. Reliability h. Responsiveness i. Communication VI Image Differentiation A. Symbol B. Media C. Atmosphere Conclusion I. Introduction: We have come to a time where the competitions between firms is getting more aggressive than ever before therefore every company has to have a certain weapon to defend itself or to gain new markets. This project is about the differentiation tools used by the McDonlads Company and how it uses it resources to gain a competitive advantage and to be the leader in the market II. Differentiation It is the act of designing a set of meaningful differences top distinguish the companys offering from competitors offering. The number of differentiation opportunities varies with the type of industry: 1.volume industry: one in which companies can gain on only a few but rather large, competitive advantage. In the construction-equipment industry, a company can strive for the low cost position or the highly differentiated position and win big on either basis. Profitability is correlated with company size and Market share. 2.stalemated industry: one in which the are a few potential competitive advantages and each is small. Profitability is unrelated to the market share 3.fragmented industry (applied on our case):one which companies face many opportunities for differentiation, but each opportunity for competitive advantage is small. Both small and large companies profitable or unprofitable. 4.specialized industry: one in which companies face many differentiation opportunities, and each differentiation can have a high payoff, some small companies can be profitable as some large companies. III. Product differentiation: Physical products vary in their potential for differentiation .at one extreme we find product that allow little variation ex:(chicken) .At the other extreme products there are products which are capable of high differentiation :(cars). A. Variety It is how many products the company produces and for how long does have to be in the market before we can introduce new ones. It depends on how long the products are in the market. In a new market, we prefer not to have too much in order to be consistent with the public knowledge. Few products at first is always a better strategy. I.e.: Big, quarter, pounder, filet o fish. Eventually you introduce more products (Mc royal, Mc feats, Double cheeseburger after a certain period when the people are familiar with the old product (Happy meal) B. Quality It is the quality of the product and what are the steps taken by the firm to have the maximum quality using the available resources \ When you start with few products this increase the quality Quality requires several needs. Purchasing a product has to be done in a very organized way and it has to pass all the health procedures. We conduct a training program for all the crew in the kitchen (back area) so we can make sure that they have good sanity and the have the knowledge of the all the required measurements. All this makes sure that quality is food C. Taste Is how the consumer perceive the product even he likes it or not and if he things that it needs improvement or not We get the right ingredients and the right portions of ingredients either locally made or imported to make sure that we are serving the right product and the same taste expected worldwide In some countries after a few years (never at the beginning) we try to offer special product with local taste (spicy chicken & burger in Egypt, Japan with Japanese sauce, China with sweat and sour.) We try to adapt to the local taste in few items and to keep our international flavor as well D. Size Either the company has a size standard and how does it respect it or It doesnt have a standard and how does It act due to this situation We have standard size internationally and we have to respect it, but we do have bigger size (Big Mac) we try to offer the force flavor (local taste) in a bigger sandwich to give more value to the consumer (Upsize your Combo). Size is very important, The more the client pay in a Big size the more it is profitable as we save more on paper cost. The more the size is bigger the more we save cost. E. Price Price is he selling

Problem Solving Skills

Problem Solving Skills The term problem solving skills refers to a number of academic and real life situations that require the ability to dissect problems and effectively resolve them. Problem solving  is considered to be the process of finding solutions to difficult issues.  The term problem solving skills refers not only to one’s ability to solve math problems but also to a number of academic and real life situations that require the ability to dissect problems and effectively resolve them. Problem solving skills are also of extreme importance in the academic setting because they are an inalienable part of one’s studies, effective work and life. Your teachers, tutors, professors, instructors will often give you problem-solving assignments as means of building up your life and academic competencies. Globally speaking, your entire education is built on problem solving, and here is why: when you are given a problem that ranges 1 out 3 on the complexity scale, you might not be able to deal with it at first. PROBLEM SOLVING STRATEGIES However, with a little bit of help and knowledge, you are able to break it up into a set of smaller problems and solve them one by one.  Eventually, you will be able to solve problems level 1 easily. Once you have reached this level, you will be ready to move on to Level 2 and the cycle will repeat. Education works exactly the same way: once you complete one problem-solving assignment, your skills grow and you are ready to move onto a more difficult one.  The higher you are in this hierarchy, the better your problem-solving skills are and the more complex problems you can resolve. Types of Problem Solving Skills As a matter of fact, solving different types of problems requires a considerable number of skills, but they all may be divided into two main types: analytical and creative. Let us find out the role of these two skill groups. Analytical skills, which are also collectively called ‘logical thinking’, is a kind of thinking responsible for selecting the best solution out of all possible solutions. Analytical thinking involves the following skills: ordering, comparing, contrasting, evaluating and selecting. Creative skills or creative thinking can be characterized as a thinking process, which creates a solution that is both new and valuable. The search for such solution is based on imagination, intelligence and cognition. Creative thinking helps to see beyond the obvious and plays an important role in solving the problem.  Creative thinking helps to see beyond the obvious and plays an important role in problem solving. Very often ideas obtained in the process of creative thinking seem illogical at first. However, subsequent ideas may alter and modify the initial ‘illogical’ solution to the extent where it seems perfectly suitable. Such skills include some basic elements such as fluency ­, flexibility,  and originality as well as  ­producing uncommon ideas. Problem Solving Pattern Effective problem solving usually involves a number of specific steps. Depending on the situation and the type of problem, you will use one or the other problem-solving pattern. Nevertheless, we would like to offer a list of specific problem-solving steps. Problem identification Ability to identify a problem means that a person can adequately detect and recognize the problem, identify its source and nature. It may sound obvious, but this step requires more thought and analysis than it may seem at first. Problem structure This skill requires the ability to observe, carefully inspect and develop a clear picture of the problem. When working on a problem, you need to find as much information about the problem as possible; as a result, you will build a more comprehensive picture of goals and barriers. This may not be needed for simple problems but is necessary for complicated ones. Identifying possible solutions When trying to solve a problem you will need to identify all possible solutions and select the most viable of them. It works like brainstorming, where you name and write down whatever solution comes into your mind. The only difference is that your solutions are limited to whatever ideas come to your head, and that narrows down your choices. Nevertheless, you are still getting a list of viable solutions and are able to select the ones that you think are most effective. Decision-making skills Once you have generated all solutions it is essential that you select the best one. This is perhaps the most complex part of the problem-solving process. Some solutions may not be possible due to circumstance like time constraints, budget, complexity etc. Evaluate all pros and cons and make a decision – which course of action do you want to take? Implementation This step involves accepting and carrying out the chosen course of action. Implementation implies that you need to act based on the chosen solution. Implementation stage may bring some unexpected surprises; in most cases, they are a result of inadequate analysis of the problem. Feedback The last step of effective problem solving is reviewing outcomes of problem solving. This step means that you need to make sure your decision was successful and effective. This can be achieved by monitoring and gaining feedback from people affected by the changes that occurred. THE ART OF EFFECTIVE PROBLEM SOLVING In order to effectively solve problems, you need to be attentive, well-organized, flexible and motivated to find the solution. This level of problem-solving skills will require you to build up considerable experience in problem solving. Once you have dealt with a number of complex issues and have attained certain expertise in it, you will start solving most problems subconsciously and automatically. While you are still on this way, is happy to help you work through your problem-solving assignments. We are ready to help you with all kinds of problem-solving activities, ranging from math problems to problems of logical nature, law and even more. Feel free to place your order today and we will gladly help you to work through your assignment. is the service you can trust!